MageTalk Episode 162 – An Evening with Jon Woodall

The guys sit down with Jon Woodall of Space 48 to talk B2B, the challenge of professional services, the growth of Mage Titans, and employing Magento Masters. Listen now!

Show Notes

Today’s special guest is Jon Woodall (@Jon_Woodall), the Managing Director at Space 48, back for the third time. Space 48 is a Magento Enterprise Partner from Manchester.

2:50 The New Queen Bee of Meanbee

Jon discusses the acquisition of Meanbee and the origins of the deal. He also discusses the fragmented agency landscape and how similar viewpoints between companies can lead to some interesting conversations and partnerships.

5:40 The New Voltron Of Magento

Phillip crowns Space 48 the new Voltron of Magento. What does this mean? How does a company earn this “title”? Is “Magentron” a terrible pun?

8:14 Get Me a Slice of that Consultant Scene

Jon talks about the goal of Space 48 and breaks down the state of the consultant scene and how they are carving out their own unique slice of the industry.

10:57 Generalization or Specialization?

The boys weigh in with their opinions on a generalized agency vs a specialized agency? What are the benefits and setbacks of each?

The customer is demanding far more than just great Magento development.” -Jon Woodall

Does a great looking website translate into dollars?

13:08 The Micro Agency Survival Guide

Jon gives his thoughts on how smaller agencies can grow their business and take it to the next level.

17:17 Split Needs and Split Responsibilities

Customers are filling separate business needs with several vendors. Having multiple agencies involved when forging business strategies is tough. Phillip lets us how to work smart and not hard by covering the bases with your skill set.

22:24 Magento Master

What qualifies being a Magento Master? Think you make the cut?

“The key to leadership is recognizing people who have potential and empowering them to realize that potential.” -Phillip Jackson

24:48 #MageTalkMeetup?

Imagine? Jon is coming. Will you be there?

Would you be excited about a MageTalk Meetup? (Maybe get a new # trending??)

27:04 Ask the Masters

A new webinar series from Space 48 called Ask The Masters had its debut episode this past Saturday. Don’t be like Kalen and miss the next one by spending the day at Walmart.

33:22 Regional Challenges

Phillip and Jon discuss regional challenges for their respective Magento Enterprise. Do you face any of these same challenges?

38:18 A Shift in the Tide

Phillip talks about the shift in focus from B2C to B2B business in various cities across the country and how this shift can address some the challenges agencies are facing.

Jon brings up the potentially intimidating prospect of change management and the changes that this will bring to teams across the board.

41:37 Fixed-Bid Battle

It’s getting juicy now.

Kalen recently tweeted a rather sassy comic about fixed price estimates (see below) and directs some of his concerns towards Jon. Jon goes to bat for the fixed bid system. Are the problems with the system itself, or with the individual customers?

Who do you think won the battle?

52:30 Client Communication: The Key to A Successful Relationship

“This project can be fast, effective or fair. But it can only be two of the three.” -Jon Woodall

Jon breaks down not only the difficulties of project billing but the issues with client relationships in general. Phillip suggests some commonality that can help agencies communicate and get on the same page with their clients.

57:07 Mergers, and acquisitions, and growth, oh my!

Jon gives a brief snapshot of his busy 2018.

59:49 #Community

Phillip lays out what he thinks the Magento UK community is going to need to do to grow.

Links / Mentions


-Jon Woodall Twitter

Space 48
Ask The Masters

MageTalk Episode 151 – “Becky with the Good Hair”

Show Notes

Rebecca “Becky” Brocton joins MageTalk co-host fame by stepping in for Kalen! Phillip soon learns that she can talk as much as him and he’s not getting a word in edgeways!

For the opening of this show, Phillip quizzes Rebecca on her new role for JH and what the company is up to in the Magento space.

Frontend Developer at JH, Shane Osbourne, recently did a talk at Mage Titans on a B2B app that runs on both iOS and Android, is powered by the APIs made available in Magento 2 and utilises the cutting edge React Native framework. You can find out more about this and watch his talk on the Mage Titans YouTube channel linked to below.

“It’s really sexy! But because it’s B2B people don’t realise how sexy it is” – Rebecca Brocton

The recent Mage Titans event has so much great content coming out, all the talks are up on YouTube for all to enjoy along with Rebeccas #TitanInterviews with some of the attendees who were at the event.

A belated Happy Thanksgiving to all those celebrating in the US!

The hype for Black Friday & Cyber Monday is building. Try as you may, to implement a no deployments rule for the week working up to these big spend days, you try in vain.

Space 48 acquires leading eCommerce agency Meanbee and so massive congratulations to both of them! These two companies have been coopetitioning(?) in the Magento space for a long time and the Meanbee MD, Tom Robertshaw, was actually one of the speakers at the first ever Mage Titans event that they held and Nick Jones, Meanbee’s CTO, is a Titan of Magento industry. It’s an exciting time there for both companies!

What is the most benign evil thing that you do? – Phillip Jackson

If you ever have the chance to play beer pong with Rebecca & her wife, don’t. You will lose.

Why don’t people ever comment on our podcasts or videos? tumbleweed

MageTestFest got a lot of appreciation from the community and props go to Yireo & Jisse Reitsma for organising the event. Phillip predicts that there will be more development focused events like this and also believes it would be nice to see more online events. When is the best time to plan an event? Bearing in mind budget and planning for companies to attend and sponsor events.

Magento has a new functional testing framework! And it’s written entirely in XML documents… it’s had some pretty interesting reviews.

Are resumes / CVs dead? Is it all moving to LinkedIn and online resumes? Phillip & Rebecca discuss this subject that Kalen brought up on twitter recently.

Will you be at Magento Imagine 2018? We want to see you there!

Links / Mentions


Download transcript here: Coming soon



  • Mallory Triana – Transcription
  • Rebecca Brocton – Show Notes
  • Chris Harry – Production and Editing

MageTalk Episode 111 – “Manchester’s Crap” (w/ Jon Woodall and Tony Brown of Space48)

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Show Notes


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Show Notes

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Show Notes

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