MageTalk Episode 162 – An Evening with Jon Woodall

The guys sit down with Jon Woodall of Space 48 to talk B2B, the challenge of professional services, the growth of Mage Titans, and employing Magento Masters. Listen now!

Show Notes

Today’s special guest is Jon Woodall (@Jon_Woodall), the Managing Director at Space 48, back for the third time. Space 48 is a Magento Enterprise Partner from Manchester.

2:50 The New Queen Bee of Meanbee

Jon discusses the acquisition of Meanbee and the origins of the deal. He also discusses the fragmented agency landscape and how similar viewpoints between companies can lead to some interesting conversations and partnerships.

5:40 The New Voltron Of Magento

Phillip crowns Space 48 the new Voltron of Magento. What does this mean? How does a company earn this “title”? Is “Magentron” a terrible pun?

8:14 Get Me a Slice of that Consultant Scene

Jon talks about the goal of Space 48 and breaks down the state of the consultant scene and how they are carving out their own unique slice of the industry.

10:57 Generalization or Specialization?

The boys weigh in with their opinions on a generalized agency vs a specialized agency? What are the benefits and setbacks of each?

The customer is demanding far more than just great Magento development.” -Jon Woodall

Does a great looking website translate into dollars?

13:08 The Micro Agency Survival Guide

Jon gives his thoughts on how smaller agencies can grow their business and take it to the next level.

17:17 Split Needs and Split Responsibilities

Customers are filling separate business needs with several vendors. Having multiple agencies involved when forging business strategies is tough. Phillip lets us how to work smart and not hard by covering the bases with your skill set.

22:24 Magento Master

What qualifies being a Magento Master? Think you make the cut?

“The key to leadership is recognizing people who have potential and empowering them to realize that potential.” -Phillip Jackson

24:48 #MageTalkMeetup?

Imagine? Jon is coming. Will you be there?

Would you be excited about a MageTalk Meetup? (Maybe get a new # trending??)

27:04 Ask the Masters

A new webinar series from Space 48 called Ask The Masters had its debut episode this past Saturday. Don’t be like Kalen and miss the next one by spending the day at Walmart.

33:22 Regional Challenges

Phillip and Jon discuss regional challenges for their respective Magento Enterprise. Do you face any of these same challenges?

38:18 A Shift in the Tide

Phillip talks about the shift in focus from B2C to B2B business in various cities across the country and how this shift can address some the challenges agencies are facing.

Jon brings up the potentially intimidating prospect of change management and the changes that this will bring to teams across the board.

41:37 Fixed-Bid Battle

It’s getting juicy now.

Kalen recently tweeted a rather sassy comic about fixed price estimates (see below) and directs some of his concerns towards Jon. Jon goes to bat for the fixed bid system. Are the problems with the system itself, or with the individual customers?

Who do you think won the battle?

52:30 Client Communication: The Key to A Successful Relationship

“This project can be fast, effective or fair. But it can only be two of the three.” -Jon Woodall

Jon breaks down not only the difficulties of project billing but the issues with client relationships in general. Phillip suggests some commonality that can help agencies communicate and get on the same page with their clients.

57:07 Mergers, and acquisitions, and growth, oh my!

Jon gives a brief snapshot of his busy 2018.

59:49 #Community

Phillip lays out what he thinks the Magento UK community is going to need to do to grow.

Links / Mentions


-Jon Woodall Twitter

Space 48
Ask The Masters

MageTalk Episode 116 – Achievement Unlocked

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Show Notes

Achievement unlocked: Phil is a two time Magento Master! The guys talk about the Master program and who is in the Magento Masters 2017 class.

The guys talk all the new stuff Kalen has been up to and the latest updates to Commerce Hero along with Max being made Director of Community Engineering, Magento 2 on demand courses, the Mage Unconference and twitter trolling. What are the differences between the Makers, Mentors and Movers in the Magento Master Program? Kalen and Phil hash out the criteria, describe the differences and how people are categorized.

This is the episode to get to know the Masters! Hear about each of them and their contributions to the community.


MageTalk Episode 91 – Imagine 2016 Recap (Part 1)

Show Notes

In part 1 of 2, the guys review the happenings at the 2016 edition of Magento’s annual conference in Las Vegas, Magento Imagine which include the community spotlight program, Magento Masters, the marketing push “Road to Imagine” and the surprise announcement of Magento Enterprise Cloud.


MageTalk Episode 84 – A “Clothing Optional” Environment (feat. Kevin Schroeder)

Show Notes

  • 01:33 – Magento Masters
  • 14:13 – Kevin Schroeder




MageTalk Episode 82 – “Your Voice Sounds Like it’s Doing the Tango Right Now”

Show Notes

  • 04:42 – Intro, Mid-Market Strategy
  • 16:17 – Partnership Rant
  • 27:43 – Turpentine, Magento 2

Links / Mentions



  • Miguel Balparda, Community Developer, Nexcess – @mbalparda

MageTalk Episode 80 – “Tweet a Bunch of F-Bombs to Your Church”

Show Notes

“Galentines Day” – only the most magnificent day of the year!



MageTalk Episode 79 – Magento Masters

Show Notes

  • 03:45 – Magento Masters
  • 19:00 – PHP FIG
  • 26:10 – Magento Live France
  • 35:50 – MageTitans Italy, Magento Forums
  • 46:00 – Magento Imagine