MageTalk Episode 174 – LIVE with Slava from Atwix (w/ Slava Kravchuk)

The beginning of a long stint of live podcasts as recorded on Youtube, we sit down with Slava from Atwix before his long overland journey from Ukraine to South Africa! Atwix is a premier Magento partner and has done a wealth of work in the ecosystem.

Watch the Youtube Video below or listen to the podcast – either way – buckle up because we dive in deep for 90+ minutes of content – from Magento Cloud to Open Source contribution!

Listen now!

MageTalk Episode 173 – Kalen Visits Ecommerce Fuel

In this special edition of MageTalk our very own Kalen Jordan appears on the Ecommerce Fuel podcast, a podcast for a community of engaged 6 and 7-figure digital commerce store owners. The show is hosted by Andrew Youderian and Kalen was a guest. Recorded in February of 2018 you’ll enjoy this deep dive into the historical roots of Magento and what the modern Magento stack looks like.

Listen now!

MageTalk Episode 172 – “The Magento Community Productivity Quotient”

“They thought I did it in Node.js and I did it in jQuery and they emoji’d me to death” Kalen reacts to the livestream and Phillip talks about the SD Accelerator, Magento 2.0 End of Life, long-term support, the coming onslaught of B2B into our Magento builds.

Show Notes

Coming soon!

MageTalk Episode 169 – An Evening with Eric Hileman

Eric Hileman from MageMojo and Mojo Stratus fame join us to get down and dirty in the nitties and the gritties about what makes scaling on AWS so difficult, and how running Magento in the cloud takes more expertise now than ever before.

Listen now!

Show Notes

Coming Soon!


MageTalk Episode 167 – The Left Hand of Agreement / The Right Hand of Discord

What happens when Phillip forgets his headphones? Terrible audio quality, that’s what! Recorded 30 days before Imagine 2018 and never released, this episode held up production due to its neverending issues and basically almost never saw the light of day. Not for the faint of heart – this one is for the true fans that can’t get enough of MageTalk.

You’ve been warned!

Show Notes

2:12 Shoptalk Shenanigans

Phillip has insider knowledge that says (contrary to what Gary Benerofe (@garymediaspa) says) that the first twenty minutes are actually the most entertaining and not just filler.

Dissension amongst the ranks!

3:32 Distributed Contribution Day (say that five times fast)

Distributed-cd in GitHub if ya nasty.

419 tickets, over 40 pull requests, and over a dozen Magento agencies took part in Distributed Contribution Day. The boys break down the details of the repository.

Kalen gives a shoutout to Atwix for their great contributions.

Is this the new MageStackDay?

6:41 Some Magento Complaints

Shoutout to the echoing audio in this section.

Phillip gives a lot of exposition before complaining about Partner Points and the amount of contribution some developers give without getting any recognition.

Is this creating uncertainty in the Magento Partner community?

13:08 A complaint within a complaint

Kalen brings up the change in Magento certification naming.

Does this sound like a downgrade to you?

14:20 Another Distributed Contribution Day Shoutout

Kalen gives a shoutout to the elusive Peter O’Callaghan (@pete_cags) for a making rare appearance.

15:50 Shameless Commerce Hero Plug

Kalen gives us some updates on Commerce Hero’s recent successes and what he’s been working on.

Congrats, man.

17:42 The Search Workflow

Phillip asks Kalen what his search workflow looks like and how he handles this important step for Commerce Hero. Kalen breaks down what queries he uses as well as what’s important when matching potential applicants to positions.

“When you simplify, clean things up, and speed things up…something happens where some of the loss of functionality ends up being positive because speed is so important.” -Kalen Jordan

26:35 GraphQL is useful as Hell

Max Bucknell (@maxbucknell) did a presentation at NoMad Mage on GraphQL and Magento 2.3 that floored Phillip with the simplicity of getting data from multiple sources using one query.

Watch the video here.

Now that’s useful.

31:24 Component Driven Architecture

Phillip discusses how component driven architecture is making a comeback.

“Component Driven Architecture is going to change the way that we’re designing and the way that we’re building to where we will have almost functional mockups.” -Phillip Jackson

33:05 The Cost of Strict Deadlines

Kalen mentions a very transparent and telling tweet from Joshua Warren (@JoshuaSWarren) that shows the cost of some strict agency deadlines.

Mental health is important, folks. Take care of yourself.

35:08 Mental Health for the Self-Employed

Phillip asks Kalen what Mental Health looks like for those that are self-employed. Kalen breaks down the differences between what he faces today and what he has experienced in the past. Phillip then goes into the stresses he faces working remotely full time along with the multitude of side projects he takes on.

“Being able to turn it off and know where your limits are is really hard when you’re working at home or especially when you work for yourself.” -Phillip Jackson

40:31 Mentor/Mentee Matching

Kalen mentions a tweet by Sander Mangel (@sandermangel) regarding matching mentors and mentees and then goes into the details on how he matches the two.

44:28 Compensation for Mentorship

Phillip asks Kalen what he thinks about compensation for a mentorship position. Does it water the value of the relationship down when someone has to pay for it? He brings up how Alan Storm (@alanstorm) uses Patreon to distribute his mentorship.

Kalen is also looking for a mentee. Hint, hint.

48:05 Some Magento Community Love

Phillip gushes about how forthcoming and giving the Magento community is with its time and resources.

Y’all are a good bunch.

51:08 Shoutouts Upon Shoutouts

Kalen gives a shoutout to Brian Taylor (@BrianTaylorhere) at Forix for being a loyal follower of the show.

Another shoutout goes to Max Pronko (@max_pronko) for just hitting the 1,000 subscribers mark on his YouTube Channel. Congrats!

Video recordings are now available from Reacticon for only $10. That’s an unbelievable deal.


-Gary Benerofe (@garymediaspa)

-Peter O’Callaghan (@pete_cags)

-Max Bucknell (@maxbucknell)

-Joshua Warren (@JoshuaSWarren)

-Sander Mangel (@sandermangel)

-Alan Storm (@alanstorm)

-Brian Taylor (@BrianTaylorhere)

-Max Pronko (@max_pronko)



NoMad Mage

Max Bucknell’s GraphQL Presentation at Nomad Mage


Max Pronko’s YouTube Channel

Reacticon Video recordings

MageTalk Episode 166 – “Dark Souls”

“Doing Magento Development with one hand tied behind your back.” Kalen opines whether college is valuable for Magento developers, the guys break it down and get real about Magento 2.3; PLUS a review of the “Marathon Masters” publication – and more! Listen now!

Show Notes

1:00 Something You Need To Hear

The boys start off by throwing back to Episode 163 in which they demonstrated what an advertisement would sound like if they were to make one. The magic moment happens at the 3:32 timestamp. You’re welcome.

Shoutout to the folks at Marello for providing the inspiration.

2:12 ZOMG

The boys give a “full-on, all caps, ZOMG” shoutout to the team over at Atwix for their incredible MageTalk custom art. The boys have never looked better.

4:58 Masters of Commerce

Magento just dropped an eBook (like the hottest new EDM band of 2018) entitled Masters of Commerce that is a collection of interviews with the 2017 Magento Masters. Phillip has a highlight in the book so it’s a must read.

Check it out. It has some amazing information and some great quotes from some great people like Carmen Bremen (@neoshops).

“Be honest, open-minded, careful, clear, and transparent. If you don’t trust each other, don’t work together.” -Carmen Bremem

8:53 More Big Shoutouts

Phillip gives a shoutout to Amanda Batista (@AmandaF_Batista) on the Magento Marketing team that helped put the Masters of Commerce eBook together.

He also gives a shoutout to Andrea Ward (@awatpa) who heads the Magento Marketing team for her leadership and their amazing art direction.

Happy Molly Shannon GIF by Saturday Night Live - Find & Share on GIPHY

10:12 The Deal with MageTalk at Imagine

Will MageTalk have a booth at Imagine? The mystery continues.

11:25 A Live Podcast Retrospective

The boys give a look back at their live Podcast from Imagine last year.

They were the #2 most attended session y’all.

12:37 Shoutouts Upon Shoutouts

To no one’s surprise, TJ Gamble (ecommerceaholic) and Rebecca Brocton (@RebeccaBrocton) get shoutouts for continuing to put out amazing content. How dare they.

Guido Yansen (@guido) at the Dutchento Podcast also gets a shoutout for some awesome content.

13:43 The Software Testing World Cup

Kalen brings up the Software Testing World Cup (yes, that’s a thing) and brags about how he knows a winner. #CommerceHeroAd

Phillip brings up Magento’s Functional Testing Framework.

15:36 The Dark Souls of Software Testing

Bastian Ike (@b_ike) goes to a Hackers World Cup. Phillip breaks down the criteria for this and gets all technical and talks about how these hackers like to play on “nightmare mode”.

Just like Dark Souls.

20:29 The Swift Otter Guide

Phillip jokingly says he’ll wait for the Swift Otter guide, Joseph Maxwell (@josephmaxs) delivers. Get the guide here.

22:41 Let’s Talk About College

Kalen gives his thoughts on college, and how many smart people he knows that didn’t finish or even go to college.

Phillip chimes in with his thoughts and about how a lot of things have become vocations that do not require college educations.

Amendment from Phillip

So Phillip misspoke and clears it up in the below tweet. Sigh.

35:52 MageClippy?

Kalen brings up a recent Tweet from Danielle Mundle (@UXdanielle) in which she teases at a new Magento feature…

And THEN, Ben Marks (@benmarks) comes to bat with a tweet from three years ago proving that it’s already been done.

Seems like people are coming for Kalen and Phillip’s job…


-Carmen Bremem (@neoshops)

-Amanda Batista (@AmandaF_Batista)

-Andrea Ward (@awatpa)

-TJ Gamble (ecommerceaholic)

-Rebecca Brocton (@RebeccaBrocton)

-Guido Yansen (@guido)

-Bastian Ike (@b_ike)

-Joseph Maxwell (@josephmaxs)

-Danielle Mundle (@UXdanielle)

MageTalk Episode 163 – “How to be Good at Flappy Bird” (w/ Erfan Imani)



Masters of Commerce eBook

Dutchento Podcast

Software Testing World Cup

Swift Otter

Swift Otter Magento 2 Certified Professional Developer Practice Test